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  Get to the core of your message
  Mind Over Marketing - Get to the core of your message
  Michaelangelo once said that he didn't carve marble - he simply took away what didn't need to be there in order to reveal a work of art. I do somewhat the same thing for my clients. I look at their entire message, and then help carve away the pieces that are not essential. What's left is the heart ....the core of what they need to communicate. Then we create the necessary tools to help them tell that story.  
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